Solution manual for CB 2 2nd Edition by Babin ISBN 032482999X 9780324829990 INSTRUCTOR SOLUTION MANUAL VERSION
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Table of Contants
Part I: INTRODUCTION.
1. What is CB and Why Should I Care?
2. Value and the Consumer Behavior Value Framework.
Part II: INTERNAL INFLUENCES (INTERNAL INFLUENCERS).
3. Consumer Learning Starts Here: Perception.
4. Comprehension, Memory, & Cognitive Learning.
5. Motivation and Emotions–Driving Consumer Behavior.
6. Personality, Lifestyles and the Self-Concept.
7. Attitudes and Attitude Change.
Part III: EXTERNAL INFLUENCES (EXTERNAL INFLUENCERS).
8. Consumer Culture.
9. Group Influence.
Part IV: CONSUMPTION PROCESSES.
10. Consumers in Situations.
11. Decision Making I: Need Recognition & Search.
12. Decision Making II: Alternative Evaluation & Choice.
Part V: CONSUMPTION AND BEYOND.
13. Consumption to Satisfaction.
14. Consumer Relationships.
15. Consumer Misbehavior.
16. Marketing Ethics, Misbehavior, and Value.