Solution manual for CB 5 5th Edition by Babin ISBN 1133629687 9781133629689 INSTRUCTOR SOLUTION MANUAL VERSION
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Table of Contants
Part I: INTRODUCTION.
1. What Is CB and Why Should I Care?
2. Value and the Consumer Behavior Value Framework.
Part 1 Case Studies.
Part II: INTERNAL INFLUENCERS.
3. Consumer Learning Starts Here: Perception.
4. Comprehension, Memory, and Cognitive Learning.
5. Motivations and Emotion: Driving Consumer Behavior.
6. Personality, Lifestyles, and the Self-Concept.
7. Attitudes and Attitude Change.
Part 2 Case Studies.
Part III: EXTERNAL INFLUENCERS.
8. Group and Interpersonal Influence.
9. Consumer Culture.
Part 3 Case Studies.
Part IV: CONSUMPTION PROCESS.
11. Consumers in Situations.
12. Decision Making I: Need Recognition and Search.
13. Decision Making II: Alternative Evaluation and Choice.
Part 4 Case Studies.
Part V: CONSUMPTION AND BEYOND.
14. Consumption to Satisfaction.
15. Consumer Relationships.
16. Consumer and Marketing Misbehavior.
Part 5 Case Studies.