Solution manual for Essentials of Marketing 3rd Edition by Summers ISBN 0170137325 9780170137324 INSTRUCTOR SOLUTION MANUAL VERSION
You will download Textbooks Comprehensive Problems Solutions. THIS IS NOT AN ACTUAL TEXTBOOK.
Delivery time is INSTANT.
WORD /PDF/ZIP Files will be emailed immediately after payment.
Customer’s info will not be shared with any third party according to our privacy. All orders will be placed anonymously
Please pay enough attention what’s the difference between Solution manual and test bank ?!
***Textbook’s End of chapters Solutions are called Solution Manual
***Multiple choice questions + Answers to tests are called Test bank
Files will be sent as an attachment or download link to customer’s emails immediately after payment done
CONTACT US :
Skype Online Help: SALESERVICE2012
We will reply to all requests in less than 30min
Table of Contants
PART 1: An introduction to marketing
1. An overview of marketing
2. The marketing environment
PART 2: Customer information
3. Consumer decision-making
4. Business decision-making
5. Segmenting and targeting markets
6. Marketing information and market research
PART 3: Managing the marketing elements: Product and distribution decisions
7. Product and services concepts
8. Developing and managing products
9. Marketing channels and logistics decisions
PART 4: Managing the marketing elements: Integrated marketing communication and pricing decisions
10. Integrated marketing communication (IMC)
11. Promotions mix
12. Pricing concepts
PART 5: The world of marketing
13. Global marketing
14. Marketing strategy