Solution manual for Marketing Planning and Strategy 1st Edition by Jain ISBN 0170189392 9780170189392 INSTRUCTOR SOLUTION MANUAL VERSION
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Table of Contants
1. Marketing and the concept of planning and strategy
2. Strategic marketing
3. Corporate appraisal
4. Understanding competition
5. Focusing on the customer
6. Scanning the environment
7. Measuring strengths and weaknesses
8. Developing marketing objectives and goals
9. Strategy selection
10. Portfolio analysis
11. Organisational structure
12. Strategic tools
13. Market strategies and the marketing mix cases