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Instructor’s Solutions Manual (ISM) for Services Marketing Interactive Approach 4th Edition by Fisk ISBN 1285057139 9781285057132 [DOWNLOAD INSTANT & ANONYMOUSLY]

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Solution manual for Services Marketing Interactive Approach 4th Edition by Fisk ISBN 1285057139 9781285057132 INSTRUCTOR SOLUTION MANUAL VERSION



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Solution manual for Services Marketing Interactive Approach 4th Edition by Fisk ISBN 1285057139 9781285057132 INSTRUCTOR SOLUTION MANUAL VERSION

 You will download Textbooks Comprehensive Problems Solutions. THIS IS NOT AN ACTUAL TEXTBOOK.

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***Textbook’s End of chapters Solutions are called Solution Manual

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Table of Contants

PART I. FOUNDATIONS OF SERVICE MARKETING.
1. Understanding Services Marketing.
2. Frameworks for Managing the Customer’s Experience.
3. Plugging into the Information Age.
PART II. CREATING THE INTERACTIVE EXPERIENCE.
4. Planning and Producing the Service Performance.
5. Designing the Service Setting.
6. Leveraging the People Factor.
7. Managing the Customer Mix.
PART III. PROMISING THE INTERACTIVE SERVICE EXPERIENCE.
8. Setting a Price for the Service Rendered.
9. Promoting the Interactive Service Experience.
10. Building Customer Loyalty Through Service Quality.
11. Regaining Customer Confidence Through Customer Service and Service Recovery.
12. Researching Service Success and Failure.
PART IV. MANAGEMENT ISSUES IN SERVICES MARKETING.
13. Developing Marketing Strategies for Services.
14. Coping with Fluctuating Demand for Services.
15. Thinking Globally: “It’s a Small World After All”.
Appendix: Careers in Services.
Glossary.
Name Index.
Organization Index.
Subject Index.