Test bank Solutions for Consumer Behavior 1st Edition by Kardes ISBN 0538745401 9780538745406 INSTRUCTOR TEST BANK SOLUTIONS VERSION
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Table of Contants
Part I: CONSUMER BEHAVIOR AND MARKETING STRATEGY.
1. Understanding Consumer Behavior and Consumer Research.
2. Consumer Focused Strategy: Segmentation and Positioning.
Part II: CONSUMER INFORMATION PROCESSING.
3. Consumer Perception.
4. Attitude and Judgment Formation and Change.
5. Motivation and Emotion.
6. Learning and Memory.
7. Automatic Information Processing.
8. Self-Concept and Personality.
Part III: CONSUMER DECISION MAKING.
9. The Consumer Decision Making Process.
10. Product Consideration, Evaluation, and Choice.
11. Behavioral Decision Theory.
Part IV: CONSUMER SOCIAL INFLUENCES AND CONTEMPORARY STRATEGIES FOR MARKETERS.
12. The Influence of Culture and Values.
13. Social Influence and Behavioral Compliance.
14. Contemporary Strategies in Reaching Consumers.
15. Online Consumer Behavior.
16. Branding Strategy and Consumer Behavior.
(ONLINE ONLY) Part V: MANAGERIAL DECISION MAKING.
17. Biases in Managerial Decision Making.
18. Strategies for Improving Managerial Decision Making.