Test bank Solutions for Integrated Marketing Communications 3rd Asia Pacific Edition by Chitty ISBN 0170191540 9780170191548 INSTRUCTOR TEST BANK SOLUTIONS VERSION
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Table of Contants
Part 1: The marketing communication process
1. Integrated marketing communications and brand equity enhancement
2. The communication process
3. Persuasion in marketing communications
4. Market segmentation and brand positioning
Part 2: Advertising management
5. Advertising management
6. Advertising strategy and implementation
Part 3: Media strategies
7. Broadcast media
8. Print and support media
9. Digital marketing
10. Media planning and analysis
Part 4: Elements of integrated marketing communications
11. Direct marketing
12. Sales promotion
13. Marketing public relations and sponsorship marketing
14. Personal selling
15. Evaluating integrated marketing communication effectiveness