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Instructor’s Test Bank (TB) for Integrated Marketing Communications 3rd Asia Pacific Edition by Chitty ISBN 0170191540 9780170191548 [DOWNLOAD INSTANT & ANONYMOUSLY]

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Test bank Solutions for Integrated Marketing Communications 3rd Asia Pacific Edition by Chitty ISBN 0170191540 9780170191548 INSTRUCTOR TEST BANK SOLUTIONS VERSION



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Test bank Solutions for Integrated Marketing Communications 3rd Asia Pacific Edition by Chitty ISBN 0170191540 9780170191548 INSTRUCTOR TEST BANK SOLUTIONS VERSION

You will download Official Instructor Test Bank . THIS IS NOT AN ACTUAL TEXTBOOK.

A Test bank is a testing resource that can be customized by professors for their teaching. Questions (with Answers) can be any of these: Multiple choice, Multiple response, True/false, Fill in the blank, Matching, Essay/short answer.

The test bank is what most professors use as a template when making exams for their students, which means there’s a very high chance that you will see the exact questions in the tests! 

Delivery time is INSTANT.

WORD /PDF/ZIP Files will be emailed immediately after payment.

Customer’s info will not be shared with any third party according to our privacy. All orders will be placed anonymously

Please pay enough attention what’s the difference between Solution manual and test bank ?!

***Textbook’s End of chapters Solutions are called Solution Manual

***Multiple choice questions + Answers to tests are called Test bank

Files will be sent as an attachment or download link to customer’s emails immediately after payment done

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Table of Contants

Part 1: The marketing communication process
1. Integrated marketing communications and brand equity enhancement
2. The communication process
3. Persuasion in marketing communications
4. Market segmentation and brand positioning

Part 2: Advertising management
5. Advertising management
6. Advertising strategy and implementation

Part 3: Media strategies
7. Broadcast media
8. Print and support media
9. Digital marketing
10. Media planning and analysis

Part 4: Elements of integrated marketing communications
11. Direct marketing
12. Sales promotion
13. Marketing public relations and sponsorship marketing
14. Personal selling
15. Evaluating integrated marketing communication effectiveness