Test bank Solutions for International Marketing 3rd Edition by Lascu ISBN 1426628463 9781426628467 INSTRUCTOR TEST BANK SOLUTIONS VERSION
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Table of Contants
PART 1 – INTRODUCTION TO INTERNATIONAL MARKETING.
1: Scope, Concepts, and Drivers of International Marketing.
PART 2 – THE INTERNATIONAL MARKETING ENVIRONMENT.
2: An Overview of the International Marketing Environment.
3: International Trade: Institutional Barriers and Facilitators.
4: Regional Economic and Political Integration.
5: Cultural Influences on International Marketing Chapter Objectives.
PART 3 – INTERNATIONAL MARKETING STRATEGY DECISIONS.
6: International Marketing Research: Practices and Challenges.
7:International Strategic Planning.
8:Expansion Strategies and Entry Mode Selection.
PART 4 – MANAGING THE INTERNATIONAL MARKETING MIX.
9: roducts and Services: Branding Decisions in International Markets.
10: International Product and Service Strategies.
11: Managing International Distribution Operations and Logistics.
12: International Retailing.
13: The International Promotional Mix and Advertising Strategies.
14: International Publicity, Public Relations, and Sales Promotion Strategies.
15: International Personal Selling and Personnel Management.
16: International Pricing Strategy.
PART 5 – INTERNATIONAL MARKETING STRATEGY: IMPLEMENTATION.
17: Organizing and Controlling International Marketing Operations and Perspectives for the Future.