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Instructor’s Test Bank (TB) for Marketing 12th Edition by Lamb ISBN 111182164X 9781111821647 [DOWNLOAD INSTANT & ANONYMOUSLY]

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Test bank Solutions for Marketing 12th Edition by Lamb ISBN 111182164X 9781111821647 INSTRUCTOR TEST BANK SOLUTIONS VERSION



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Test bank Solutions for Marketing 12th Edition by Lamb ISBN 111182164X 9781111821647 INSTRUCTOR TEST BANK SOLUTIONS VERSION

 You will download Official Instructor Test Bank . THIS IS NOT AN ACTUAL TEXTBOOK.

A Test bank is a testing resource that can be customized by professors for their teaching. Questions (with Answers) can be any of these: Multiple choice, Multiple response, True/false, Fill in the blank, Matching, Essay/short answer.

The test bank is what most professors use as a template when making exams for their students, which means there’s a very high chance that you will see the exact questions in the tests! 

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WORD /PDF/ZIP Files will be emailed immediately after payment.

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Please pay enough attention what’s the difference between Solution manual and test bank ?!

***Textbook’s End of chapters Solutions are called Solution Manual

***Multiple choice questions + Answers to tests are called Test bank

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Table of Contants

PART I: THE WORLD OF MARKETING.
1. An Overview of Marketing.
Career Appendix.
2. Strategic Planning for Competitive Advantage.
Marketing Plan Appendix.
3. Ethics and Social Responsibility.
4. The Marketing Environment.
5. Developing a Global Vision.
PART II: ANALYZING MARKET OPPORTUNITIES.
6. Consumer Decision Making.
7. Business Marketing.
8. Segmenting and Targeting Markets.
9. Decision Support Systems and Marketing Research. 
PART III: PRODUCT DECISIONS.
10. Product Concepts. 
11. Developing and Managing Products.
12. Services and Nonprofit Organization Marketing.
PART IV: DISTRIBUTION DECISIONS.
13. Marketing Channels. 
14. Supply Chain Management.
15. Retailing.
PART V: PROMOTION AND COMMUNICATIONS STRATEGIES.
16. Promotional Planning for Competitive Advantage.
17. Advertising and Public Relations.
18. Sales Promotion and Personal Selling.
PART VI: PRICING DECISIONS.
19. Pricing Concepts.
20. Setting the Right Price.
PART VII: TECHNOLOGY-DRIVEN MARKETING.
21. Customer Relationship Management (C.R.M.).
22. Social Media and Marketing.