Test bank Solutions for Marketing Principles 1st Asia Pacific Edition by Pride ISBN 0170190862 9780170190862 INSTRUCTOR TEST BANK SOLUTIONS VERSION
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Table of Contants
Part 1: An overview of marketing
1. Customer-focused marketing
2. Marketing planning and strategy
3. Market research and information systems
Part 2: Understanding markets
4. Consumer behaviour
5. Target markets and relationship marketing
6. Business markets and buying behaviour
Part 3: The expanded marketing mix
7. The power of branding
8. Market-oriented product decisions
9. Developing and managing goods and services
10. Market-oriented pricing decisions
11. Market-oriented distribution decisions
12. Market-oriented promotional decisions; integrating marketing communications
13. Developing and managing the integrated marketing communications mix
14. Expanding the marketing mix