Test bank Solutions for Marketing Strategy Text and Cases 6th Edition by Ferrell ISBN 1285073045 9781285073040 INSTRUCTOR TEST BANK SOLUTIONS VERSION
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Table of Contants
Part 1: SETTING THE STAGE FOR MARKETING STRATEGY.
1. Marketing in Today’s Economy.
2. Strategic Marketing Planning.
Part 2: DISCOVERING MARKET OPPORTUNITIES.
3. Collecting and Analyzing Marketing Information.
4. Developing Competitive Advantage and Strategic Focus.
Part 3: DEVELOPING MARKETING STRATEGY.
5. Customers, Segmentation, and Target Marketing.
6. The Marketing Program.
7. Branding and Positioning.
Part 4: PUTTING STRATEGY INTO ACTION.
8. Ethics and Social Responsibility in Marketing Strategy.
9. Marketing Implementation and Control.
10. Developing and Maintaining Long-Term Customer Relationships.
Part 5: CASES.
1. USA Today: Innovation and Evolution in a Troubled Industry..
4. New Belgium Brewing (A): Social Responsibility as a Competitive Advantage .
5. New Belgium Brewing (B): Developing a Brand Personality.
6. Mattel: Overcoming Marketing and Manufacturing Challenges.
7. Mistine: Direct Selling in the Thai Cosmetics Market.
8. BP Focuses on Sustainability to Repair Its Reputation.
12. The Indy Racing League (IRL): Driving for First Place.
13. FedEx: Building a Global Distribution Powerhouse.
14. Sigma Marketing: Innovation in a Changing Environment.
17. IKEA Looks to Further Penetrate the U.S. Market.
18. Sushilicious: Standing out in a Crowded Field.
19. Trouble Brews at Starbucks
Part 6: TOOLS FOR DEVELOPING A MARKETING PLAN.
Appendix A: Marketing Plan Worksheets.
Appendix B: Example Marketing Plan (VirPharm, Inc.).