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Instructor’s Test Bank (TB) for PROMO2 2nd Edition by O’Guinn ISBN 1133626173 9781133626176 [DOWNLOAD INSTANT & ANONYMOUSLY]

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Test bank Solutions for PROMO2 2nd Edition by O’Guinn ISBN 1133626173 9781133626176 INSTRUCTOR TEST BANK SOLUTIONS VERSION



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Test bank Solutions for PROMO2 2nd Edition by O’Guinn ISBN 1133626173 9781133626176 INSTRUCTOR TEST BANK SOLUTIONS VERSION

You will download Official Instructor Test Bank . THIS IS NOT AN ACTUAL TEXTBOOK.

A Test bank is a testing resource that can be customized by professors for their teaching. Questions (with Answers) can be any of these: Multiple choice, Multiple response, True/false, Fill in the blank, Matching, Essay/short answer.

The test bank is what most professors use as a template when making exams for their students, which means there’s a very high chance that you will see the exact questions in the tests! 

Delivery time is INSTANT.

WORD /PDF/ZIP Files will be emailed immediately after payment.

Customer’s info will not be shared with any third party according to our privacy. All orders will be placed anonymously

Please pay enough attention what’s the difference between Solution manual and test bank ?!

***Textbook’s End of chapters Solutions are called Solution Manual

***Multiple choice questions + Answers to tests are called Test bank

Files will be sent as an attachment or download link to customer’s emails immediately after payment done

 

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Table of Contants

PART I: THE PROCESS OF BRAND PROMOTION IN MARKETING.
1. The World of Integrated Marketing Communication.
2. The Promotion Industry.
3. The Evolution of Promoting Brands.
PART II: UNDERSTANDING THE MARKET AND ENVIRONMENT FOR PROMOTING BRANDS.
4. Understanding the Marketing Environment: Segmentation, Targeting, and Positioning.
5. Understanding Buyer Behavior and the Communication Process.
6. The Regulatory and Ethical Environment of Promotions.
7. The International Market Environment for Brand Promotion.
PART III: THE TOOLS, EVALUATION, AND MEASUREMENT OF BRAND PROMOTION.
8. Messaging and Media Strategies.
9. The Internet.
10. Direct Marketing.
11. Sales Promotion and Point of Purchase.
12. Sponsorship, Product Placements, and Branded Entertainment.
13. Public Relations, Influencer Marketing, Social Media, and Corporate Advertising.
14. Personal Selling and Sales Management.
15. Measuring the Effectiveness of Brand Promotions.
Endnotes.
Glossary.
Company Index.
Subject Index.